Columbia Asia launches Columbia Asia-COBRA School Sports Programme

June 05, 2012

Columbia Asia in collaboration with Combined Old Boys Rugby Association (COBRA) launches the Columbia Asia-COBRA School Rugby Programme as part of its Corporate Social Responsibility (CSR) initiative to promote the game of rugby in schools.

This programme is targeted at secondary school students from the age of 16 and below from selected schools. The schools are located within communities of Columbia Asia Hospitals in Peninsular Malaysia. Approved by the Ministry of Education and sanctioned by the Malaysian Rugby Union, the programme is guided by COBRA through their qualified rugby coaches from England and Fiji as well as our national rugby players.

This programme is divided into two segments of which both are sponsored by Columbia Asia:
  1. Rugby Coaching Clinics
    The aim of these clinics is to train students to sharpen their game skills. Instructors will consist of COBRA members and trainers from respective schools. Its two-month duration starting June 16, 2012 will gather some 44 teachers and 880 students from a total of 22 schools in Peninsular Malaysia.
  2. Columbia Asia-COBRA Rugby Tournament
    The Columbia Asia-COBRA Rugby 15-a-side tournament will involve 8 schools in the Klang Valley. The tournament will be played at various locations over three weeks starting June 30, 2012.

The objective of this programme is to expand and enhance rugby activities at a secondary school level. Training in rugby will instil a sense of discipline and increase physical endurance among the players. On a macro level, this will provide selected students the opportunity to participate in an inter-school rugby tournament organised by Columbia Asia and COBRA. Furthermore, it is an avenue for Columbia Asia to create ties with the community surrounding Columbia Asia hospitals starting with schools in the area.

Although Malaysian schools may have a keen interest in rugby and that there is a vast following where Malaysian spectators are concerned, rugby is not considered a core sport in Malaysia, unlike football and badminton. Insufficient budgets for competitions result in students not being able to continue playing rugby even if they are passionate about the game. With this initiative, it is hoped that the schools, and eventually the state, will be able to develop better players and continue the interest in the name of the game and sportsmanship.