{"id":44554,"date":"2025-03-06T14:07:47","date_gmt":"2025-03-06T06:07:47","guid":{"rendered":"https:\/\/www.columbiaasia.com\/malaysia\/?post_type=news_post&#038;p=44554"},"modified":"2025-09-17T17:40:13","modified_gmt":"2025-09-17T09:40:13","slug":"columbia-asia-hospital-petaling-jaya-awarded-baby-friendly-hospital-initiative-gold-plaque-by-the-ministry-of-health-malaysia","status":"publish","type":"news_post","link":"https:\/\/www.columbiaasia.com\/malaysia\/news\/columbia-asia-hospital-petaling-jaya-awarded-baby-friendly-hospital-initiative-gold-plaque-by-the-ministry-of-health-malaysia\/","title":{"rendered":"Columbia Asia Hospital &#8211; Petaling Jaya Awarded &#8216;Baby-Friendly Hospital Initiative&#8217; Gold Plaque by The Ministry of Health Malaysia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44554\" class=\"elementor elementor-44554\">\n\t\t\t\t<div class=\"elementor-element elementor-element-471e7f1 e-con-full e-flex e-con e-parent\" data-id=\"471e7f1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a2020 elementor-widget elementor-widget-text-editor\" data-id=\"b5a2020\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Petaling Jaya, 26th February<\/strong> \u2013 The National Lactation Centre, under the Ministry of Health Malaysia, has awarded Columbia Asia Hospital \u2013 Petaling Jaya (CAH-PJ) the Gold Plaque for the Baby-Friendly Hospital Initiative (BFHI). Esteemed guest, Deputy Minister of Health Malaysia, YB Dato\u2019 Lukanisman Awang Sauni, presented the plaque to Columbia Asia\u2019s Group CEO and Managing Director, Dr. Chan Boon Kheng.<\/p><p>\u201cWe are truly honored by this award,\u201d said Dr. Chan upon receiving the gold plaque. \u201cUndoubtedly, breastfeeding is the best and should be the exclusive source of nutrition for newborns. At CAH-PJ, we practise the National Breastfeeding Policy of Malaysia, which is communicated to all relevant staff and train them to be proficient in executing this policy.\u201d<\/p><p>The Baby-Friendly Hospital Initiative (BFHI) was launched in 1991 by the World Health Organization (WHO) and the United Nations International Children\u2019s Emergency Fund (UNICEF). To achieve BFHI accreditation, a hospital must demonstrate an exclusive breastfeeding rate of at least 75% among postpartum mothers.<\/p><p>Other criteria that qualified CAH-PJ for the BFHI Gold Plaque include informing all pregnant women about the benefits of breastfeeding before they give birth, encouraging mothers to initiate breastfeeding within the first 30 minutes after delivery, and ensuring immediate skin-to-skin contact between mother and baby for at least one hour.<\/p><p>Additionally, CAH-PJ staff guide mothers on breastfeeding techniques and maintaining milk supply, ensure that newborns receive no food or drink other than breast milk (unless doctors advice otherwise), practice the \u2018rooming-in\u2019 concept where mothers and babies are placed in the same room instead of separated, and discourage the use of artificial pacifiers or dummies for breastfeeding infants.<\/p><p>Also present at the event were MOH Director of the Nutrition Division\u00a0(JUSA Grade C), Puan Rusidah Selamat and Head of the National Lactation Centre, Dr. Siti Maisarah Ahmad.<\/p><p>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bba4e elementor-widget elementor-widget-heading\" data-id=\"d5bba4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h6 class=\"elementor-heading-title elementor-size-default\">Click for Online Article:<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a82117 elementor-widget elementor-widget-text-editor\" data-id=\"3a82117\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sinardaily.my\/article\/225769\/focus\/national\/health-ministry-strengthens-breastfeeding-efforts-awards-columbia-asia-hospital-bfhi-gold-plaque\">Health Ministry strengthens breastfeeding efforts, awards Columbia Asia Hospital BFHI Gold Plaque<\/a> \u2013 Sinar Daily, 25 February\u00a0 2025<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d16993 jteNewsLandingMore elementor-widget elementor-widget-text-editor\" data-id=\"1d16993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.kelabmama.com\/hospital-inisiatif-rakan-bayi-oleh-kementerian-kesihatan-malaysia\/\">Columbia Asia Jaya \u2013 Petaling Jaya Dianugerahkan Plak Emas \u2018Hospital Inisiatif Rakan Bayi\u2019 oleh Kementerian Kesihatan Malaysia<\/a>\u2013 Kelab Mama, 28 February 2025<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf14b7 jteNewsLandingMore elementor-widget elementor-widget-text-editor\" data-id=\"fcf14b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.nst.com.my\/lifestyle\/heal\/2025\/02\/1181804\/health-baby-friendly-hospitals-boost-breastfeeding\">#HEALTH: Baby-friendly hospitals boost breastfeeding<\/a>\u2013 New Straits Time, 28 February 2025<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Petaling Jaya, 26th February \u2013 The National Lactation Centre, under the Ministry of Health Malaysia, has awarded Columbia Asia Hospital \u2013 Petaling Jaya (CAH-PJ) the Gold Plaque for the Baby-Friendly Hospital Initiative (BFHI).<\/p>\n","protected":false},"featured_media":44555,"template":"","language-news":[177],"categories_news":[180,178,184,181,183],"class_list":["post-44554","news_post","type-news_post","status-publish","has-post-thumbnail","hentry","language-news-en","categories_news-180","categories_news-178","categories_news-184","categories_news-181","categories_news-183"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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