{"id":64197,"date":"2026-09-02T17:26:37","date_gmt":"2026-09-02T09:26:37","guid":{"rendered":"https:\/\/www.columbiaasia.com\/malaysia\/?post_type=news_post&#038;p=64197"},"modified":"2026-09-02T17:50:48","modified_gmt":"2026-09-02T09:50:48","slug":"columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign","status":"publish","type":"news_post","link":"https:\/\/www.columbiaasia.com\/malaysia\/news\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\/","title":{"rendered":"Columbia Asia Celebrates Merdeka Day Babies Through &#8216;Care Beyond Birth&#8217; Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64197\" class=\"elementor elementor-64197\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d3958 e-con-full e-flex e-con e-parent\" data-id=\"f9d3958\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6857b1 elementor-widget elementor-widget-text-editor\" data-id=\"d6857b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kuala Lumpur, 2 September 2026<em> \u2013 <\/em><\/strong>As Malaysians celebrated the nation\u2019s 69th Independence Day, families at Columbia Asia Hospitals marked new beginnings of their own with the arrival of their Merdeka Day babies.<\/p><p>Through The HeadStart Initiative, eligible Malaysian babies born at participating Columbia Asia Hospitals on 31 August 2026 qualified to receive a RM1,000 contribution towards their savings in an HLB 3-in-1 Junior Account. The initiative forms part of Columbia Asia\u2019s Care Beyond Birth campaign, in collaboration with Hong Leong Bank (HLB).<\/p><p>For the families, welcoming their little ones on Merdeka Day brought added meaning to an already unforgettable moment. Among them were <strong>Ahmad Asyroor bin Mohd Kamil and Norhaniza Binti Mohamad Osman<\/strong>, whose baby boy was born at Columbia Asia Hospital Puchong at 10.37am.<\/p><p>\u201cCelebrating the babies on Merdeka Day with The HeadStart Initiative made the day even more special for all of us at Columbia Asia. It\u2019s a meaningful way for us to start saving for the babies\u2019 future, and hopefully the savings will grow as we go through milestones together,\u201d <strong>said Norhaniza.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6e2750 elementor-widget elementor-widget-image\" data-id=\"c6e2750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.columbiaasia.com\/malaysia\/wp-content\/uploads\/2026\/09\/Merdeka-baby-2.jpg\" class=\"attachment-large size-large wp-image-64202\" alt=\"\" srcset=\"https:\/\/www.columbiaasia.com\/malaysia\/wp-content\/uploads\/2026\/09\/Merdeka-baby-2.jpg 800w, https:\/\/www.columbiaasia.com\/malaysia\/wp-content\/uploads\/2026\/09\/Merdeka-baby-2-300x150.jpg 300w, https:\/\/www.columbiaasia.com\/malaysia\/wp-content\/uploads\/2026\/09\/Merdeka-baby-2-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f90e7 elementor-widget elementor-widget-spacer\" data-id=\"20f90e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7819f99 elementor-widget elementor-widget-heading\" data-id=\"7819f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Care Beyond Birth, A Headstart For What Comes Next<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74d408 elementor-widget elementor-widget-text-editor\" data-id=\"a74d408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Care Beyond Birth<\/em> reflects Columbia Asia\u2019s commitment in supporting families beyond childbirth, through growth and milestones. The campaign forms part of Columbia Asia\u2019s 30th anniversary celebrations under the theme, \u201c30 Years of Care. A Lifetime of Trust. Right Here for You\u201d.<\/p><p>\u201cFor us, 30 years has really been about being there for Malaysian families through some of the moments that matter most. Welcoming a baby is certainly one of those special moments. With Care Beyond Birth, we wanted to build on that commitment and continue supporting families as they begin this new chapter,\u201d<strong> said Lee Hui Chuen, Regional Chief Executive Officer of Columbia Asia. <\/strong><\/p><p>For new parents, the birth of a child also marks the beginning of many hopes and plans for the years ahead. The HeadStart Initiative was created to offer families a meaningful starting point for the many plans ahead.<\/p><p>\u201cWhen you have a baby, you naturally start thinking about what\u2019s ahead and what you want for your child. With the HeadStart Initiative, we wanted to give parents a simple way to start saving for their child\u2019s future from day one. It\u2019s a small start, but hopefully something that can grow with them and help them along the way.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1268d elementor-widget elementor-widget-heading\" data-id=\"8c1268d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From First Days to Future Milestones<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67e04b elementor-widget elementor-widget-text-editor\" data-id=\"d67e04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The collaboration combines Columbia Asia\u2019s experience in caring for families with Hong Leong Bank\u2019s financial expertise, helping parents to begin saving for their children from an early age.<\/p><p>\u201cWith 120 years of rooted heritage in Malaysia, Hong Leong Bank has always dedicated itself to empowering generations of Malaysians toward long-term financial goals and stability. Welcoming Columbia Asia Hospitals\u2019 Merdeka Day babies with their first savings account marks the beginning of a lifelong relationship with smart financial habits, helping parents lay a strong foundation for their child\u2019s future,\u201d <strong>said Galvin Yeo, General Manager, Personal Financial Services \u2013 Deposits &amp; Digital at Hong Leong Bank.<\/strong><\/p><p><strong>\u00a0<\/strong>Following the babies\u2019 birth, Columbia Asia and HLB will facilitate the eligible parents in opening a HLB 3-in-1 Junior Account and complete the RM1,000 contribution to the account.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec02773 elementor-widget elementor-widget-image\" data-id=\"ec02773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"421\" height=\"596\" src=\"https:\/\/www.columbiaasia.com\/malaysia\/wp-content\/uploads\/2026\/09\/Poster.png\" class=\"attachment-large size-large wp-image-64210\" alt=\"\" srcset=\"https:\/\/www.columbiaasia.com\/malaysia\/wp-content\/uploads\/2026\/09\/Poster.png 421w, https:\/\/www.columbiaasia.com\/malaysia\/wp-content\/uploads\/2026\/09\/Poster-212x300.png 212w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf146f elementor-widget elementor-widget-spacer\" data-id=\"2bf146f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7e7ea elementor-widget elementor-widget-heading\" data-id=\"8f7e7ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continuing Care Beyond Childbirth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a64ede elementor-widget elementor-widget-text-editor\" data-id=\"7a64ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Separately, as with all babies born at Columbia Asia Hospitals, the Merdeka Day newborns will be automatically registered as Columbia Kids Club members. Through the programme, families can enjoy selected privileges, including hospital discounts and invitations to children\u2019s outings and activities.<\/p><p>Through <em>Care Beyond Birth,<\/em> Columbia Asia hopes to continue accompanying families beyond their first days together and through the milestones that follow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f1d049 e-flex e-con-boxed e-con e-parent\" data-id=\"2f1d049\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-329b563 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"329b563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Click for Online Article:<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b100b39 e-flex e-con-boxed e-con e-parent\" data-id=\"b100b39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eac49c4 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"eac49c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.buletinmutiara.com\/first-hospital-in-batu-kawan-to-strengthen-healthcare-access-boosts-confidence-in-mainland-growth\/\">First hospital in Batu Kawan to strengthen healthcare access, boosts confidence in mainland growth<\/a> &#8211; Buletin Mutiara, 19 May 2026.<\/p><p><a href=\"https:\/\/www.buletinmutiara.com\/%E5%B3%87%E9%83%BD%E5%8A%A0%E6%B9%BE%E5%93%A5%E4%BC%A6%E6%AF%94%E4%BA%9A%E4%BA%9A%E6%B4%B2%E5%8C%BB%E9%99%A2%E5%90%AF%E7%94%A8a\/\">\u5cc7\u90fd\u52a0\u6e7e\u54e5\u4f26\u6bd4\u4e9a\u4e9a\u6d32\u533b\u9662\u542f\u7528\u3000 \u9996\u957f: \u5b8c\u5584\u533b\u7597\u4f53\u7cfb\u52a9\u529b\u6c38\u7eed\u53d1\u5c55<\/a> &#8211; Buletin Mutiara, 19 May 2026.<\/p><p><a href=\"https:\/\/www.utusan.com.my\/nasional\/2026\/05\/columbia-asia-hospital-bantu-pulau-pinang-kekal-status-hab-utama-penjagaan-kesihatan\/\">Columbia Asia Hospital bantu Pulau Pinang kekal status hab utama penjagaan kesihatan<\/a> &#8211; Utusan Malaysia, 19 May 2026.<\/p><p><a href=\"https:\/\/www.thevibes.com\/articles\/lifestyles\/123144\/columbia-asia-hospital-opens-its-doors-in-prai-mainland\">Columbia Asia Hospital opens its doors in Prai mainland<\/a> &#8211; TheVibes.com, 19 May 2026.<\/p><p><a href=\"https:\/\/guangming.com.my\/%E5%B3%87%E9%83%BD%E4%BA%A4%E6%B9%BE%E8%BF%8E%E9%A6%96%E5%AE%B6%E5%8C%BB%E9%99%A2%E8%BF%9B%E9%A9%BB-%E6%9B%B9%E8%A7%82%E5%8F%8B-%E5%AE%8C%E5%96%84%E5%8F%91%E5%B1%95%E6%8B%BC%E5%9B%BE\">\u5cc7\u90fd\u4ea4\u6e7e\u8fce\u9996\u5bb6\u533b\u9662\u8fdb\u9a7b \u66f9\u89c2\u53cb: \u5b8c\u5584\u53d1\u5c55\u62fc\u56fe<\/a> &#8211; Guang Ming Daily, 19 May 2026.<\/p><p><a href=\"https:\/\/www.pocketnews.com.my\/2026\/05\/20\/columbia-asia-strengthens-northern-footprint-with-new-batu-kawan-hospital\/\">Columbia Asia Strengthens Northern Footprint with New Batu Kawan Hospital<\/a> &#8211; Pocket News, 20 May 2026.<\/p><p><a href=\"https:\/\/www.kwongwah.com.my\/20260519\/%e5%93%a5%e4%bc%a6%e6%af%94%e4%ba%9a%e4%ba%9a%e6%b4%b2%e5%b3%87%e9%83%bd%e5%8a%a0%e6%b9%be%e5%8c%bb%e9%99%a2%e5%90%af%e7%94%a8-%e6%a7%9f%e9%a6%96%e9%95%bf%ef%bc%9a%e5%8a%a9%e6%8e%a8%e5%8c%bb%e7%96%97\/\">\u54e5\u4f26\u6bd4\u4e9a\u4e9a\u6d32\u5cc7\u90fd\u52a0\u6e7e\u533b\u9662\u542f\u7528-\u69df\u9996\u957f\uff1a\u52a9\u63a8\u533b\u7597<\/a> &#8211; Kwong Wah Yit Poh, 19 May 2026.<\/p><p><a href=\"https:\/\/newswav.com\/article\/columbia-asia-hospital-opens-its-doors-in-prai-mainland-A2605_k4xefs\">Columbia Asia Hospital opens its doors in Prai mainland<\/a> &#8211; Newswav.com, 19 May 2026.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In conjunction with its 30th anniversary, The HeadStart Initiative with Hong Leong Bank gives eligible newborns a RM1,000 start to their savings journey<\/p>\n","protected":false},"featured_media":64200,"template":"","language-news":[177],"categories_news":[178,181],"class_list":["post-64197","news_post","type-news_post","status-publish","has-post-thumbnail","hentry","language-news-en","categories_news-178","categories_news-181"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Columbia Asia Celebrates Merdeka Day Babies Through &#039;Care Beyond Birth&#039; Campaign - Columbia Asia Hospital I Private Hospital in Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.columbiaasia.com\/malaysia\/news\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Columbia Asia Celebrates Merdeka Day Babies Through &#039;Care Beyond Birth&#039; Campaign\" \/>\n<meta property=\"og:description\" content=\"In conjunction with its 30th anniversary, The HeadStart Initiative with Hong Leong Bank gives eligible newborns a RM1,000 start to their savings journey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.columbiaasia.com\/malaysia\/news\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Columbia Asia Hospital I Private Hospital in Malaysia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T09:50:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.columbiaasia.com\/malaysia\/wp-content\/uploads\/2026\/09\/Merdeka-baby-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/news\\\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\\\/\",\"url\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/news\\\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\\\/\",\"name\":\"Columbia Asia Celebrates Merdeka Day Babies Through 'Care Beyond Birth' Campaign - Columbia Asia Hospital I Private Hospital in Malaysia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/news\\\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/news\\\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Merdeka-baby-1.jpg\",\"datePublished\":\"2026-09-02T09:26:37+00:00\",\"dateModified\":\"2026-09-02T09:50:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/news\\\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/news\\\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/news\\\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Merdeka-baby-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Merdeka-baby-1.jpg\",\"width\":800,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/news\\\/columbia-asia-celebrates-merdeka-day-babies-through-care-beyond-birth-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News Posts\",\"item\":\"https:\\\/\\\/www.columbiaasia.com\\\/malaysia\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Columbia Asia Celebrates Merdeka Day Babies Through &#8216;Care Beyond Birth&#8217; 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